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WEEK OF JANUARY 1, 2024
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January PCC Meeting
Mark your calendar for the next Purdue Communicators Council meeting. This meeting will be held on Microsoft Teams.
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Purdue in the News
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Greatest Hits of 2023: Celebrating Purdue Research Solving the World's Toughest Challenges
In this episode of “This Is Purdue,” we’re celebrating Boilermakers who provide practical solutions to the world’s toughest challenges.
Part 2 of our “Greatest Hits of 2023” shines a light on the incredible research advancements from Purdue Boilermakers as we reflect on all four of our 2023 Research Series episodes.
Listen as we highlight special moments from episodes with Purdue’s chief semiconductor officer Mark Lundstrom, food science professors Amanda Deering and Haley Oliver, associate professor of physics and astronomy and principal investigator of NASA’s James Webb Space Telescope program Danny Milisavljevic, and bioarcheologist and professor of anthropology Michele Buzon.
From semiconductors to food science to astronomy to bioarchaeology, these researchers share more about the impact Purdue has had on their monumental developments in their respective fields.
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Check Out a Purdue Fan Cave Where Each Piece Has a Memorable Story
We asked Purdue fans to show us the fan caves where they display their Boilermaker spirit. Now we’re showcasing the coolest spaces, starting with Don Hunt’s basement, which features a bar built with a segment of original Mackey Arena flooring and a shelf made from old Mackey bleachers. Read more about the Boilermaker collection on display in Don’s Purdue fan cave.
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Boilermakers Explore 'Mars' on Earth
The Mars Desert Research Station has been “Mars” on Earth for Purdue researchers since the first all-Boilermaker mission launched in 2017. Learn more about the crews of students and scientists who live and work as if they are truly inhabiting the red planet.
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Purdue Global Law School | Dean Pritikin Talks Innovating Law School for Access and Affordability
Dive into the future of legal education with Purdue Global Law School’s Dean Marty Pritikin. In this insightful video, Pritikin discusses the transformative impact of the online law school model. Discover how it’s expanding access, breaking down barriers and making legal services more affordable for everyone. Explore the evolution of legal education and join us on the journey toward a more accessible legal future.
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Storytelling Tip: Emotive Storytelling
We believe that emotive storytelling is the most powerful way to build deep connections with our target audiences, whether they are already Boilermakers or could someday join our community.
Generally, that means creating stories, videos and social content that evoke nostalgia, respect or inspiration for our subjects — and for our university. But storytelling doesn’t always have to rely upon sentimentality to be emotive. When you’re crafting content, think about which emotions might compel your audience to care about the story you want to share. Sometimes a light touch works best. But if not humor, maybe it's shock, sadness or even fear.
Each style requires a different approach, and each can be extremely effective in the right circumstances. No matter which approach you choose, the end goal is the same: We want the audience to remember what we create. Because if they remember it, they care about it.
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