PCC Weekly Email - Week of October 28

WEEK OF OCTOBER 28, 2024

November PCC Meeting
Mark your calendar for the next Purdue Communicators Council meeting. This meeting will be held virtually on Microsoft Teams.

Guest presenter: Eduventures
Date: November 19

Time: 1:30-2:30 p.m.
Meeting link: Microsoft Teams Meeting

Purdue in the News
Associated Press: Where has all the rain gone? Bone-dry October strikes much of U.S.
U.S. Department of Defense: With industry help, DOD strives to be leader in microchip research, production
WISH-TV: Modified bacteria could change future of farming

IndyGo President and CEO Jennifer Pyrz on the Value and Future of Public Transportation
In this episode of “This Is Purdue,” we’re talking to Jennifer Pyrz, president and CEO of IndyGo.

A Purdue engineering alumna, Jennifer (BS civil engineering ’95, MS civil engineering ’97) was appointed president and CEO of Indiana’s largest public transit agency in May 2024.

In this episode you will:

Discover the advantages Purdue students in Indianapolis can gain from IndyGo buses and transit lines.
Learn more about Jennifer’s vision for the future of public transportation in Indianapolis, including the recent opening of IndyGo’s Purple Line and upcoming opening of the Blue Line.
Get to know the numerous ways the entire community of Indianapolis benefits from using IndyGo and the importance of having accessible and well-funded transportation in large cities.
Find out how Jennifer’s civil engineering degrees from Purdue prepared her to lead IndyGo.

Don’t miss this episode with a Boilermaker who is using her innovative spirit to advance public transit in a city that hundreds of thousands of people call home.

Q&A with a Purdue alumna making magic real as a theme park engineer
Purdue’s first-of-its-kind event is almost here: The “In Our STEM Era” Makerspace will take place Saturday and Sunday (Nov. 2-3) in downtown Indianapolis. It’s where future STEM specialists can get inspired by the stories of women like Carina Ferguson (BS multidisciplinary engineering ’19). She’s now designing theme park attractions in Florida and sharing her story with us.

New Boiler Ambassador YT series: 'A Closer Look'
In this new Boiler Ambassador series, we’ll be highlighting key locations and facilities across campus to showcase Purdue’s most popular educational spaces and all the awesome amenities they have to offer. Come take A CLOSER LOOK at the Wilmeth Active Learning Center in our first episode.

Please feel free to share the trailer to your Instagram story to direct students to the full-length YouTube video.

Producing merchandise
Interested in producing promotional materials such as merchandise, name badges and apparel for your department? Visit the Purdue Brand Studio toolbox to learn more about following brand guidelines, how to contact licensed vendors and more!

Instagram says including your own logo on a reel is fine
Adam Mosseri, head of Instagram, clarifies that including your own brand’s logo will not impact the reach of your reels on Instagram. Back in 2021, Instagram implemented a discovery penalty for reels that include the TikTok logo on them, in order to disincentivize users reposting content between the two apps. Reposting TikTok videos as reels, even with a watermark, will still get shown to your followers in the same way, but their broader reach is limited, so they won't show up on the "Explore" page or within recommendations.

For Purdue: This has been confusing. So, to clarify, creating a Reel that includes your own branding isn’t a problem and your posts will not see a decrease in reach.

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