General Updates
October PCC Meeting
Mark your calendar for the next Purdue Communicators Council meeting. 
Date: October 17 
Time: 1:30-2:30 p.m.  
Link: Microsoft Teams Meeting
Location: The Varsity Room (Convergence 3505)
Purdue in the News
Social Media Update
The MarCom social media team has created a weekly social media update. This document will generally consist of new platform features, trends we are seeing across the higher ed space and beyond, and other relevant social media news or tips. View the latest edition here.
Key content
Former Purdue Quarterback Curtis Painter on Playing for Coach Tiller, His NFL Career and Returning Home to Indiana 
In this episode of “This Is Purdue,” we’re talking to former Purdue football quarterback Curtis Painter.  
After Curtis’ time at Purdue, he stayed right here at home in Indiana, playing three seasons for the Indianapolis Colts before the Baltimore Ravens signed him, then closing out his professional career with the New York Giants.  
Listen in as host Kate Young talks with Curtis about his time at Purdue. He reflects on highlights including a 62-10 blowout against Indiana University in the final game of Joe Tiller’s storied career, as well as breaking Drew Brees’ 1998 record for passing yards in a single season. Curtis also shares some of the biggest moments from his NFL career, including how he felt playing alongside football greats Eli and Peyton Manning.  
Curtis takes us behind the scenes, from running onto the field at Ross-Ade for the first time in front of 60,000 fans and what it meant to play for the legendary Joe Tiller, to memories of the Colts playing in Super Bowl XLIV in 2010, as well as his family’s legacy in Purdue Athletics. 
Curtis Painter
Communicators' Tip of the Week
Purdue University’s R. Ethan Braden Recognized Internationally as B2C Marketer of the Year
R. Ethan Braden, executive vice president and chief marketing and communications officer for Purdue University and Purdue Global, was named B2C Content Marketer of the Year by the Content Marketing Institute. Braden won the award over finalists from State Farm and The Humane Society of the United States.

Braden is a central spokesperson for Purdue’s primary storytelling and strategic initiatives. His advice on leadership, brand management and higher education has appeared in Fast Company magazine, The Washington Post, Ad Age, The Hechinger Report and Morning Brew. He has spoken at Salesforce’s Dreamforce and Google Marketing Live, and he teaches personal branding to student-athletes. Read the full news article here.
Ethan Braden
"This Is Purdue" Recently Won a w3 Gold Award for Best Education Podcast Series
The w3 Awards honors creative excellence on the web and recognizes the people behind award-winning Websites, Online Marketing, Web Video, Mobile Sites and Apps, Social, Podcasts and Emerging Tech.

There were thousands of entries in this year’s 18th Annual w3 Awards — only 20% received a Gold Award. The podcast team also received a w3 Silver Award for episodes featuring 9/11 fighter pilot Heather Penney and Pizza Hut President David Graves.

Be sure to subscribe to the award-winning “This Is Purdue” podcast on your favorite podcast app  or on YouTube to never miss an episode.
This is Purdue
CEO of Intel to Join President Chiang for Purdue’s Presidential Lecture Series
Intel Corp. Chief Executive Officer Patrick Gelsinger, who has over four decades of technology leadership and experience in driving innovation, will join Purdue University President Mung Chiang as part of the Presidential Lecture Series. The public event, titled “Welcome to the Siliconomy: Semiconductors and the Supply Chain,” is at 5 p.m. on Oct. 17 in Stewart Center’s Loeb Playhouse. The event is free, but a general admission ticket is required.
Social Media Tip: X Has a New Link Preview Format
X is now rolling out its new display of link previews in-stream, which will remove the headline and preview text and only show the header image from your post. 

This new feature rollout likely means that your team will need to assess your posting approach to include more context in the post, instead of relying on your headline and preview copy to help drive clicks and views. 

It is a significant shift that will have an impact on your post response rates, no matter how you approach it.  
    Mark Townsend, Senior Web Designer 
    After studying journalism at Ball State University, Mark Townsend began his career working for media conglomerate Gannett in Nashville, Tennessee as a page designer for The Tennessean’s sports section. After meeting his wife and looking for the opportunity to nurture his creativity, he moved back to Indiana, where he worked in an Indianapolis-based agency and later for the pharmaceutical manufacturer Roche.  
    In addition to the breadth of work he has undertaken, Mark also prides himself on his creativity, resilience and ability to make the best of any situation. When he isn’t working, you can find him spending time with his wife, Jordan, and their son, Owen, playing disc golf with friends or getting up early to cheer on Chelsea FC. 
      Mark T.
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