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WEEK OF JULY 8, 2024
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July PCC Meeting
Mark your calendar for the next Purdue Communicators Council meeting. This meeting will be held in person on Microsoft Teams.
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Purdue in the News
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Entrepreneur Beth Bostwick Discusses Her Passion for Purdue Innovates and Her Hopes for Boilermakers in Startup Culture
In this episode of “This Is Purdue,” we’re talking to Beth Bostwick, serial entrepreneur and author.
As a prominent entrepreneur and mentor within Purdue Innovates, Beth (MS human resources ’89) provides passionate insights into the world of startups and details how young entrepreneurs can set themselves up for success. In this episode you will:
- Get to know Beth’s personal story of persistence as she fought through her multiple sclerosis diagnosis while earning her master’s at Purdue.
- Learn the importance of staying true to yourself and your “outside the box” ideas.
- Discover how Beth realized she was better suited to start her own company, ReadyTouch, in Silicon Valley rather than continue working for a corporation.
- Find out how a powerful thinking process has helped her overcome her biggest challenges, and how you can use it, too.
- Learn more about the success of Purdue Innovates, and why Beth is focused on encouraging more young women to become entrepreneurs.
Whether you’re an entrepreneur wondering how you can further develop your startup or looking for a way to use your innovative spirit, don’t miss this episode full of advice and insights from this successful Boilermaker trailblazer.
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New video outlines steps for new students
Students are getting prepped for fall! This is a great video for sharing on your channels, in which Sarah explains the four key steps new students can follow for a quick and easy start to the semester.
Watch now on YouTube.
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Two Purdue Global degrees helped me reinvent my path
Victoria Durnell has used her Purdue Global bachelor’s and master’s degrees not only to change fields, but to create her own promotion. What’s next for her? Going back for her doctorate. Read her story on The Persistent Pursuit. |
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Building Purdue pride, one Boilermaker barn at a time
Read the stories of these barns that serve as a canvas to celebrate “Boiler Up!” pride, and meet their owners, who serve the people of Indiana and share their joy of farming and community.
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Instagram chief reiterates that sends are now a key focus
In case you weren’t clear on Instagram’s new algorithmic emphasis on sends, IG chief Adam Mosseri has once again reiterated that creators should be focusing on how to make their content more shareworthy in his latest advice clip. And IG is testing public share/send counts on posts, as send rate becomes a priority metric, but you will have the option to you hide your share counts.
For Purdue: This is a great quote from Mosseri that helps to put you into the right mindset for creating IG content that works WITH the algorithm: “Don’t force it as a creator, but if you can, when you’re making content, think about making content that people would want to send to a friend, to someone that they care about, and it will help your reach over time.” |
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