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WEEK OF JANUARY 27, 2025
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February PCC Meeting
Our next meeting will be held virtually on Microsoft Teams.
Date: February 25
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Purdue in the News
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Social Media Update | Week of 1.27
Highlights include:
- IG's ever-changing algorithm
- Twitter/X's 2025 social media calendar - bookmark them! (Global, US)
- TikTok (generally speaking) and what it means for creators who are looking elsewhere. 🔍
Read the update here. |
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Video: Sounds of Purdue
Close your eyes and think about daily life on the Purdue campus. What sounds do you hear? Whether it’s the Boilermaker Special blowing its horn, the daily chiming from the Purdue Bell Tower or the buzz of a packed lecture hall, certain sounds define the Purdue experience. This video highlights some that are near and dear to all Boilermakers. |
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This is where: Purdue and Rolls-Royce safeguard our future
Leaders in academia and industry are advancing aerospace research together. From state-of-the-art facilities in West Lafayette, Purdue and Rolls-Royce are leading the world in what’s next for aerospace research. This story highlights one of the many ways Purdue teams up with corporate partners to create solutions for complex global challenges.
Read more here. |
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December Purdue Brand Studio Report
Here you will find the December Purdue Brand Studio report, meant to provide a high-level summary of the various reports being produced throughout the Brand Studio department.
Some key wins:
- All the work celebrating Mike Berghoff’s tenure as Board of Trustees chairman was well received — claiming the top spot for podcast, story and Facebook post for the month.
- The “Boilers to Mars” YouTube campaign wrapped up, earning a whopping 102,000 hours watched!
- Purdue.edu saw more than 23,000 actions on our Academics page, an 8% increase YOY.
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Simplify storytelling
As communicators at a world-class university, we’re often called upon to explain complex ideas and achievements. This complexity makes it doubly important that we make it easier to understand the issues at hand.
One way to do that is to simplify, simplify, simplify. Use straightforward sentences and language that is easily understood rather than forcing readers to wade through a giant wall of text filled with confusing jargon. This advice is useful in most contexts, but especially for writers who are at risk of losing a broad audience while writing about dense subject matter.
It’s worth noting that there are times when we’re communicating to a narrow audience and complex writing is both expected and appropriate. But in general, we should abide by advice credited to one of the great orators and speechwriters in U.S. history, Abraham Lincoln: “Speak so that the most lowly can understand you, and the rest will have no difficulty.” |
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