PCC Weekly Email - Week of March 25

WEEK OF MARCH 25, 2024

March PCC Meeting
Thank you for joining us for the March meeting of the Purdue Communicators Council. You can download the meeting presentation by clicking on the button below or view the meeting recording here.

April PCC Meeting
Mark your calendar for the next Purdue Communicators Council meeting. This meeting will be held on Microsoft Teams.

Date: April 30
Time: 1:30-2:30 p.m.
Meeting Link: Microsoft Teams Meeting

Purdue in the News
Semiconductor Digest: Purdue President Joins Commerce Secretary in Costa Rica to Advance Semiconductor Partnerships
Indianapolis Business Journal: Purdue eager for its next Indy era
Gizmodo: Scientists Can Detect Life in Single Grain of Alien Ice
Indianapolis Star: Indiana, Purdue installing wireless charging for EVs on highway in a first for US

Cummins CEO Jennifer Rumsey on Her Boilermaker Journey and Leading a 105-Year-Old Company Toward a Greener Future
In this episode of “This Is Purdue,” we’re talking to Jennifer Rumsey, Chair and CEO of Cummins Inc.

Jennifer discusses her experience as a Purdue mechanical engineering student and how that led her to four internships with Cummins during her Boilermaker journey. Her story is unique because few people can say they interned for a company and later became its CEO.

Hear her share the importance of leading a 105-year-old company into the future and the legacy she hopes to leave at Cummins. This includes Cummins’ Destination Zero strategy to go further, faster to reduce the greenhouse gas and air quality impacts of its products.

You’ll also hear her biggest lessons and advice for fellow women in STEM and why she believes inclusivity and representation are necessary for shaping our society for the better. Plus, Jennifer shares what it means to see her own two daughters follow in her footsteps and pursue degrees in mechanical engineering at Purdue.

Don’t miss Jennifer’s incredible story of how she climbed the ladder from intern to CEO and the role Purdue has played in her life.

An over-the-shoulder shot of Kate Young's while interviewing Jennifer Rumsey, who is sat across from her in a chair.

Purdue University Airport Commercial Flight Promotion Content Package
Beginning May 15, 2024, commercial flight will return to the Greater Lafayette area. The Purdue University Airport (LAF) is your local connection to the world, offering 24 weekly round-trip flights from West Lafayette to Chicago’s O’Hare International Airport (ORD) and over 240 available connecting destinations. As Indiana’s second-busiest airport in terms of total annual aircraft operations, we are building upon Purdue’s nearly 100-year legacy in aviation excellence to offer commercial flights between LAF and ORD seven days a week.

View this content package for assets to promote commercial flight at Purdue.

Purdue Women's Space Program Establishes a Confident Community
It’s a career path so extraordinary that finding a starting point can seem impossible. But Leading Women Toward Space Careers is connecting students to peers, specialists and astronauts, creating a confident community. As the only college organization of its kind, it’s changing the future of the space industry.

Roha Gul, a graduate student in the Leading Women Toward Space Careers program. Roha Gul, a graduate student in autonomy and control with a focus in astrodynamics and space applications, joined Leading Women Toward Space Careers to learn and network.

Purdue Day of Giving (PDOG) Social Graphics Templates
Leading up to Purdue Day of Giving, PDOG social graphics templates for Phases 1 and 2 have been added to Marq! You can also download the Adobe InDesign files from the MarCom Toolbox. Just search "PDOG."

Clickable Picture to Access New MARQ Template

New PCC subchannel — Purdue University in Indianapolis
A new Microsoft Teams channel has been created for campus communicators to use for discussions and questions about Purdue University in Indianapolis.

Storytelling
Even the best storytellers can occasionally get stuck trying to figure out how to structure their stories. TV writer Dan Harmon (the creator of “Community” and “Rick and Morty” among other notable work) found a way to conquer this creativity block by devising a handy tool that adapts the traditional hero’s journey framework. He believes this story progression will work in virtually every case, whether it’s a TV show or movie, a written piece or even a song.

Here are the eight steps in Harmon’s story circle:

A character is in a zone of comfort,
But they want something.
They enter an unfamiliar situation,
Adapt to it,
Get what they wanted.
Pay a heavy price for it,
Then return to their familiar situation,
Having changed.

As storytellers, it’s easy to get bogged down when we overthink what we want to say. Harmon’s tool creates an easy, reliable model for story structure. If you ever feel dissatisfied by the way your story is evolving, take a moment to consider whether applying this technique might help your piece flow better and reach a desirable conclusion.

Sharel Welch, Senior Communication Strategist
Sharel has a deep love for people and story, and puts those passions to use in her role as senior communication strategist for Purdue University in Indianapolis. Her creative use of communications extends to the rest of her life, too. Whether she’s acting in a play or singing in her church choir, Sharel says she loves being able to create something meaningful to share.

A proud mom of three daughters, Sharel says her favorite weekend activities include spending time with her family (which also includes her husband and shelties), visiting museums and simply enjoying the peaceful quiet in her kitchen with a cup of tea — though the reality usually has her enjoying tea on the run!

But she says peace is a state of mind more than the state of her surroundings, and aims for a life that reflects her favorite quote: “Peace: It does not mean to be in a place where there is no noise, trouble or hard work. It means to be in the midst of those things and still be calm in your heart.”

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