Guidance from the Alcohol Tobacco Commission...

Dear Industry Leader,

The Indiana Alcohol and Tobacco Commission has issued the following regarding the acceptable dates to use outdoor banners for the Indy 500.

In the past, the ATC has used the date of the Grand Prix to count forward for the 21 day rule.

That being said, banners can start being utilized on April 20 and will need to be taken down five days after the 500, which is May 31.

See below for the administrative rule for your reference.

Rule 38. Prohibited Advertising 905 IAC 1-38-1 Exterior wholesale advertising signs; displayAuthority: IC 7.1-2-3-7; IC 7.1-2-3-16Affected: IC 7.1-5-2Sec. 1. (a) No primary source of supply, wholesaler, or salesman of alcoholic beverages, or the agent or representative there of, shall, directly or indirectly, place, display, or maintain, or cause to be displayed or maintained, any sign advertising alcoholic beverages by brand name within two hundred (200) feet of premises covered by a retailer's or dealer's permit to sell alcoholic beverages. The distance shall be computed by measuring between the nearest point of the premises covered by a retailer's or dealer's permit to sell alcoholic beverages and the nearest point of the sign.(b) Such sign shall not designate by arrows, hands, or other similar devices any particular premises covered by a retailer's or dealer's permit to sell alcoholic beverages.(c) A primary source of supply, wholesaler, or salesman of alcoholic beverages, or the agent or representative thereof, may place, display, or maintain, or cause to be placed, displayed, or maintained, temporary banners or pennants advertising alcoholic beverages by brand name on or within two hundred (200) feet of a retailer's or dealer's premises if such banners or pennants commemorate a nationally recognized sporting event occurring within the state of Indiana. The temporary banners or pennants shall be displayed for a period beginning twenty-one (21) days prior to the nationally recognized sporting event and ending five(5) days after the event. (Alcohol and Tobacco Commission; 905 IAC 1-38-1; filed Jul 12, 1994, 3:30 p.m.: 17 IR 2886; readopted filed Oct 4, 2001

Should you have any questions or concerns, please feel free to reach out. 

Sincerely, 
Katie Beth Maddox
Director of Government Affairs