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WEEK OF NOVEMBER 11, 2024
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November PCC Meeting
Mark your calendar for the next Purdue Communicators Council meeting. This meeting will be held virtually on Microsoft Teams.
Guest presenter: Eduventures
Date: November 19
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Purdue in the News
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Purdue Research Series | A Look Into Innovative and Collaborative Boilermaker Research With Karen Plaut
In this episode of “This Is Purdue,” we’re talking to Karen Plaut, Purdue University’s executive vice president for research.
Karen oversees Purdue’s expanding $600 million research enterprise, and under her leadership, researchers from across the university are working together to solve the world’s toughest challenges.
In this third episode of our 2024 Purdue Research Series, you will:
- Get to know Karen’s incredible career journey from an animal sciences researcher to lead scientist for NASA’s International Space Station for biological research to dean of Purdue’s prestigious College of Agriculture, which is ranked No. 4 in the country.
- Learn how interdisciplinary research at Purdue makes both a local and global impact.
- Discover how Purdue’s expansion into Indianapolis will bolster student research opportunities.
- Find out how Karen navigates the complexity of leading Purdue’s wide range of research fields including Purdue Computes and AI, One Health, nuclear power, and more.
- Hear Karen reflect on her most memorable Boilermaker moments and her advice for aspiring researchers.
Don’t miss this episode with a Boilermaker who is leading our groundbreaking and life-changing research efforts at Purdue.
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ICYMI: Relive the magic from Purdue’s 'In Our STEM Era' Makerspace
See unforgettable moments from Purdue’s “In Our STEM Era” Makerspace with this photo gallery! The pop-up event brought the STEM opportunities the university is known for to downtown Indianapolis for the big concert weekend. Fans met to chat about cool careers while enjoying free activations, like making binary code friendship bracelets and designing high-tech photo backdrops. |
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October Purdue Brand Studio report
Here, you will find the October Purdue Brand Studio report. This monthly report is meant to provide a high-level summary of the various reports that are being produced throughout the Brand Studio department.
- 'In Our STEM Era' Makerspace impact: The event content reached 4.21 million people across social channels, hosted over 10,000 guests and maintained 100% positive social sentiment, with a remarkable 10.2% engagement rate.
- Website milestones: Purdue.edu set all-time records, including 8.7K "Apply Now" homepage clicks (up 32.9% YoY) and 73.6K "Academics" page views (up 10.6% YoY).
- AP video placements: October marked the second-highest month ever for AP video placements, with 1.4K+ earned media hits, a 139% increase from last year.
- 'Boilers to Mars' success: The 'Boilers to Mars' trailer boosted @PurdueUniversity YouTube subscribers by 11.6K, exceeding the 10K goal.
- Strategic initiatives: We launched the paid campaign for the Mitch Daniels School of Business and are seeing significant outreach success for Purdue Computes, including over 1.5K earned media placements and 2 billion potential views. The paid recruitment campaign for Purdue in Indianapolis drove an 8.6% lift in brand awareness, and a new student-centered Instagram campaign is set to launch, featuring engaging POV videos.
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Erin Murphy, Senior Director of Media and Public Relations
Colleagues describe Erin Murphy as a compassionate leader who is calm under pressure. She brings a wealth of valuable experience to her role as senior director of media and public relations, having previously served as communication strategist and press secretary to Indiana Gov. Eric J. Holcomb.
Erin’s work in the governor’s office put her in frequent contact with Purdue’s earned media team. And when the senior director position opened, she knew it was the natural next step in her career. Her knowledge of Purdue combined with her years of experience as communications director for the city of Westfield, Indiana, and the Indiana Department of Child Services empower her to develop and implement communication and media plans that best serve Purdue and its strategic initiatives.
Early in her career, Erin worked as a TV newsroom anchor and reporter. She says working in a setting where “the show must go on” taught her to be nimble, decisive and willing to step in wherever needed. This experience cultivated her leadership style, which focuses on teamwork — Erin would never ask a colleague to do something she’s not willing to do herself.
When she’s not working, Erin loves to travel, read, exercise and keep up with the busy schedules of her three children.
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Self-editing tip: Make sure it’s essential
One of the most challenging aspects of the editing process is being honest with yourself about what to leave in and what to cut. A writer is understandably invested in each sentence they author but must also recognize that they owe it to the reader to remain on topic without going down rabbit holes that water down the piece.
If you need to reduce the length of a story to improve readability, try this strategy. Scan each sentence and ask yourself whether it matches the purpose of the piece. Does it share a nugget of essential information? Does it add a perspective that might inspire the reader to view the issue differently? Does it build toward your conclusion? Could you say it in five words instead of 10?
The goal is to be as efficient and economical as possible. You may love the way you wrote a particular sentence, but if you examine it through this lens and determine it’s not essential, grit your teeth and dump it. |
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