PCC Weekly Email - Week of January 29

WEEK OF JANUARY 29, 2024

February PCC Meeting
Mark your calendar for the next Purdue Communicators Council meeting. You can attend this meeting in person at the Convergence Innovation Room or virtually on Microsoft Teams.

Date: February 27
Time: 1:30-2:30 p.m.
Meeting Link: Microsoft Teams Meeting

Purdue in the News
Government Technology: Purdue Leaves Generative AI Guidelines Up to Professors
Wall Street Journal’s Take on the Week: What This Week’s Fed Rate Decision and Tax Season Means for Investors
WKOW: How global debt crisis impacts developing nations
INside Indiana Business: Purdue center seeking comment on Indiana’s Digital Equity Plan
Forbes: America's High-Tech Manufacturing Rising Stars

Social Media Update
The MarCom social media team has created a weekly social media update. This document will generally consist of new platform features, trends we are seeing across the higher education space and beyond, and other relevant social media news or tips. View the latest edition here.

‘This Is Purdue’ Celebrates 100 Episodes
In this special 100th episode of “This Is Purdue,” we’re celebrating and reflecting on our past episodes, which highlight Boilermakers who, through research, innovation and determination, have persistently pursued their next giant leap.

Over the last three years, our podcast team has featured more than 160 Boilermaker guests, produced over 50 hours of audio and created over 200 video clips. We’re celebrating these incredible milestones by answering questions from our loyal “This Is Purdue” fans.

Tune in to hear behind-the-scenes stories of our listeners’ favorite episodes, from athletics to engineering to space discoveries. You’ll also hear a few burning questions for several of our previous guests.

Join us for this look behind the microphone as we reflect on our stories with NASA engineers, two legendary men’s basketball head coaches, a 9/11 heroine, a mechanical engineering alumna who made IndyCar history and more.

Plus, several of our “This Is Purdue” team members step up to the mic themselves as they share what it takes to bring these incredible Boilermaker stories to life on the podcast.
Ever grateful, ever true. All hail “This Is Purdue”!

Purdue Biomedical Engineering in Indianapolis
Ishita Sameer Bhedi is making the most of her time as a Purdue biomedical engineering student in Indianapolis. Learn more about how she’s gotten involved and found amazing opportunities, leading to her recent acceptance of a full-time position with Eli Lilly and Co.

Video: Space Missions to Look Forward to in 2024
Ali Bramson, assistant professor in the Department of Earth, Atmospheric, and Planetary Sciences, shares the biggest space missions scheduled for 2024. These include NASA’s Artemis 2 mission, the European Space Agency’s Hera mission and the Japanese Aerospace Exploration Agency’s Martian Moons Exploration.

Amelia Earhart: Aviator. Legend. Boilermaker.
Legendary aviator and Boilermaker Amelia Earhart is still making headlines years after her brave quest. Did you know Earhart worked at Purdue from 1935 until her disappearance in 1937 as a consultant on careers for women and as an advisor in aeronautical engineering? Much of the planning for her around-the-world trip happened at Purdue’s airport. Discover Earhart’s path to Purdue and learn how her legacy lives on at the university.

The Value of a Good Story
As Purdue communicators, most of us write stories and create visual content to showcase faculty researchers’ work. Naturally, some of the storytelling about this work will include statistics, facts and complex details. These are often important elements, as they distinguish one research project from others within their disciplines.

But remember, also, that it’s up to us to put some heart behind the facts and figures. Why? Because audiences are many times more likely to remember factual information when it’s embedded within a good story.

We typically aim to inform, engage, intrigue and build trust and loyalty with the content that we create. In most situations, a compelling narrative is the best way to connect with our target audiences and drive long-term impact.

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