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WEEK OF FEBRUARY 17, 2025
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February PCC Meeting
Our next meeting will be held virtually on Microsoft Teams.
Date: February 25
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Purdue in the News
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Purdue Professors Brandon Boor and Nusrat Jung on Their Groundbreaking Indoor Air Quality Research in First-of-Its-Kind Tiny House Lab
In this episode of “This Is Purdue,” we’re talking to Brandon Boor, the Dr. Margery E. Hoffman Associate Professor in Civil Engineering, and Nusrat Jung, assistant professor of civil engineering.
What’s in the air we breathe indoors? That’s what Brandon and Nusrat are researching in our buildings — at home, school, work and beyond. These two are partners in work and in life, and their cutting-edge research and collaboration with faculty, students and industry partners have led to major scientific discoveries.
In this episode of “This Is Purdue” you will:
- Hear more about Brandon and Nusrat’s journey from Finland to Purdue’s Lyles School of Civil and Construction Engineering and the early experiences that shaped their passion for research
- Understand why indoor air quality research is vital to improving human well-being and how our buildings play a critical role
- Learn about the first-of-its-kind zero-Energy Design Guidance for Engineers (zEDGE) tiny house lab, where they’re utilizing advanced sensor technology to connect their critical air quality research to the real world
- Receive practical advice on how you can improve air quality inside your home or office
- Discover how they’re equipping undergraduate and graduate students with a hands-on education to help them excel at Purdue and beyond
Don’t miss this episode with these Boilermakers who are leading groundbreaking and life-changing research efforts right here at Purdue. |
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Watch: Indiana Fever coach Stephanie White headlined Presidential Lecture Series event
Purdue alumna and new Indiana Fever head coach Stephanie White, a Boilermaker legend who guided her team to an NCAA basketball championship in 1999, returned to campus Feb. 11 for a Presidential Lecture Series conversation with President Mung Chiang. Watch White’s Presidential Lecture appearance, titled "A Boilermaker Legend: On and Off the Court." |
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Instagram tests option to rearrange profile grid displays
Takeaways: Instagram will soon let you edit your profile grid and rearrange the order in which your posts are displayed in the app. It’s not quite ready as yet, but it is getting close, with IG officially announcing the change earlier this month.
For Purdue: There’s a range of ways in which this could be used, adding another aspect to your overall IG management. |
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Social media: What we’re talking about recently
Celebrity-heavy ads risk oversaturation
Every year, more and more brands lean on celebrities to help them capture headlines during the Super Bowl. In 2023, 74% of the commercials featured celebrities, compared to 51% in 2020. So, it’s not surprising to see, yet again, so many brands relying on an abundance of celebrities, which, in some cases, diluted impact.
While celebrity endorsements can be effective, using celebrities to do all the heavy lifting vs. focusing on authentic storytelling seems like a wasted opportunity. Take Novartis’ (first ever) ad, as a great example of prioritizing story over celebs. While Hailee Steinfeld and Wanda Sykes were in these commercials, they appeared after the ad had captured attention in support of the messaging, rather than being used as the hook.
TLDR: Storytelling should always be the focus — and that applies to all mediums, not just TV.
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